OpenSea, a marketplace for non-fungible tokens (NFTs), has entered into a partnership with Metalink, an NFT-focused platform for chatting, to enhance its client support. According to a blog post, with the latest partnership, OpenSea expects to get secure channels of communication to NFT communities.
“OpenSea will be partnering with Metalink as we seek to engage more deeply with the NFT ecosystem. Starting today, there will be a dedicated OpenSea server in the collection menu on Metalink,” said Stevey Tromberg, Head of Community at OpenSea.
The marketplace plans to open access to Metalink gradually starting with owners of collections Cryptopunks, Bored Apes, World of Women, Cool Cats, Doodles, Cyberkongz, with more collections in the coming months.
In January, marketplace OpenSea completed a Series C funding round in which it had raised a total of $300 million, resulting in the company’s valuation reaching $13 billion. The company reportedly originally planned to reach a valuation of $15 billion, however, investors settled on a lower figure.
Why is this partnership important for OpenSea?
OpenSea has been hit by a number of setbacks that have led users to question the platform. These include listing bugs, non-responsive tickets, hacks, bugs, scams and so on. Other nascent marketplaces, such as LooksRare and Mintable, are trying to poach OpenSea users. Because of all the recent scandals, they have been partly successful.
In spite of these setbacks, OpenSea remains the most popular NFT marketplace. In January 2022, OpenSea crossed one million active user wallets on the platform. However, if OpenSea wants to keep its users and attract new ones, it desperately needed to address the communication problem that plagued the platform. Therefore, the Metalink-OpenSea partnership is an excellent strategy to protect OpenSea’s position as the leading NFT market.
What does the partnership involve?
Authenticated OpenSea support team members will spend a few hours a day on Metalink, communicating with OpenSea/Metalink users. During the initial beta phase, this feature will only be available to NFT owners of Metalink’s previously on-boarded collections. These include BAYC, World of Women and CryptoPunks NFT collections. However, after the beta phase, access to the OpenSea support team will be available for all OpenSea/Metalink users.’
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